I have found out that it is not the storyline explanation or simple one-line initial answer that uncovers the real problem, but it’s question #2, or #3, or #20!

It takes going upstream!

• Why has attendance dropped / dropped off?

• Why has giving decreased?

• Why has a family of 10, 15, 20, 30, years of giving and serving left?

• What is causing the decrease in enrollment?

• Why have so many families left?

• et al.